Jubilee Health Insurance has taken a significant stride in addressing the global epidemic of non-communicable diseases (NCDs) with the launch of its comprehensive wellness program, Maisha Fiti. The initiative is part of the company’s commitment to enhancing the physical and mental well-being of its customers in Uganda.
Rising global health concerns
According to the World Health Organization, an alarming 41 million people succumb to non-communicable diseases each year worldwide. In response to the escalating prevalence of lifestyle-related illnesses, Jubilee Health Insurance has introduced Maisha Fiti, aiming to empower individuals to actively manage their preventive and curative health.
Uganda’s health crisis
Uganda is not immune to this global health crisis, with lifestyle-related illnesses accounting for 39% of deaths in the country. The probability of premature death from one of the four main NCDs is estimated at 22% for every Ugandan citizen. Lifestyle choices, such as inadequate physical activity, excessive alcohol consumption, and poor diet, are identified as major contributors to the increasing disease burden.
Maisha Fiti program details
The Maisha Fiti Program is designed to foster a sense of community among users, facilitating interaction with peers and medical professionals.
Topics covered include nutrition, lifestyle management, maternal health, mental health, and more. The initiative invests in health education and promotes healthier living to alleviate the burden on individuals, families, and the country’s health infrastructure.
During the launch, Jubilee Health Insurance CEO, Dan Musiime, emphasized the urgency of addressing lifestyle-related illnesses. Musiime stated, “Lifestyle-related illnesses not only impact an individual’s quality of life but also place an enormous burden on a family’s and nation’s resources. The alarming increase in lifestyle-related illnesses requires that we urgently prioritize our health.”
“Do Anything For The Steps” Campaign
In tandem with the Maisha Fiti Program, Jubilee Health Insurance has unveiled the “Do Anything For The Steps” campaign, encouraging individuals to incorporate physical activity into their daily lives.
Participants who purchase JCare Medical Cover will receive a free smartwatch and can set physical activity targets. Achieving these goals offers up to a 20% discount or cashback on health premiums.
Caroline Ndungu, Jubilee Insurance Group Head of Marketing and Corporate Communications, highlighted the campaign’s role in combating the rise of lifestyle-related illnesses.
She stated, “This campaign will empower individuals to take up physical activities that not only enhance their well-being but also pave the way for healthier and happier communities.”
Accessible Maisha Fiti App
To further support healthy living, Jubilee Health Insurance has launched the Maisha Fiti app, available on Google and Apple App Stores. The app provides knowledge and tools to individuals seeking a long and healthy life, aligning with the company’s commitment to customer well-being.
As Jubilee Health takes a pioneering approach in addressing the pressing issue of lifestyle-related illnesses, the Maisha Fiti Program and “Do Anything For The Steps” campaign underscore the company’s dedication to fostering healthier communities and making health insurance more accessible and affordable for all.