Hariss International Limited the Food and Beverages manufacturer, unveiled a redesign of a standard 320ml PET bottle for the soft and energy drink line this August 2021.
The redesign which has an enhanced “grip point” at the bottom is modern, functional, and allows for more stimulating and tactile interaction with the consumer.
Aside from the grip, the new packaging comes with a firmer barrier which allows for more preservation and containment of the product. An advantage that will see the consumer enjoy greater quality, and benefit the retailer when it comes to matters concerning mass storage of the items.
The idea of the redesign emerged from the company’s efforts to align with the growing and diverse needs of its mass youth market. The new bottle is not uniform, it has a uniqueness and edge that is consistent with the brand’s youthful and modern spirit.
The new packaging which also includes a slightly enlarged label than the previous bottle can now be found in some of the flagship products such as Riham Cola, Lavita and Rockboom energy drink.